A logo exploration project for a carpentry company based in San Luis Potosí, Mexico, specializing in custom woodwork. The objective was to develop a range of visual directions that reflect craftsmanship, precision, and design-forward thinking.

I created a series of nine distinct logo concepts, experimenting with typography, layout, color, and graphic elements. Each variation explores different interpretations of the brand name—balancing traditional carpentry cues with a more modern, design-led approach.

This project highlights my ability to generate multiple creative directions, refine visual identity concepts, and translate a brand’s core service into cohesive, versatile logo systems.