YARA HOUSE

BRAND MOCK-UP

Yara House is a conceptual brand I developed to reflect a future business rooted in intention, wellness, and elevated everyday living. Inspired by my love of nature, matcha, and soft-life routines, this brand embodies a calm, feminine approach to self-care and home.

The identity centers around a woman who values peace, mindfulness, and beauty in her daily rituals. With subtle vintage and spiritual influences, Yara House blends elegance with warmth

The product line includes:

  • An intentional candle set featuring 12 colored candles, each tied to a unique affirmation or intention

  • Self-care planners inspired by Hobonichi-style layouts and cycle syncing practices

  • Eco-friendly room sprays with refillable oils and travel-sized formats, designed to create a sense of comfort and grounding through aromatherapy

  • A curated matcha kit, designed to elevate daily rituals and encourage moments of pause

For this project, I developed the full brand concept from the ground up, including mission, brand values, target audience, and brand personality. I also designed the complete visual identity system—logo, color palette, typography, and moodboard—along with packaging concepts and marketing assets for Instagram and TikTok. The project spans full brand development, from strategy and visual identity to packaging and social storytelling.

January 2026 // Designed in Canva

Cover slide of a branding guidelines presentation with the title 'Yara House Brand Guidelines' and the date January 2026, created by Lesley Reyes.
Content table over a landscape background of green hills and rocky mountains, with the title highlighting 'Table of Content' and 15 listed topics such as Mission, Brand Values, Target Customer, and Marketing Assets.
A title slide for 'Elevate Your Sunday Reset Routine' featuring two scenic nature photographs: one of a person lying on a green hillside under a cloudy sky, and another of a person relaxing in a grassy field with mountains in the background.
A scenic landscape with horses grazing on a grassy field near a river, with lush green trees and mountains in the background, accompanied by overlaid text about brand values, quality, sustainability, and creativity.
Presentation slide about a target customer, a woman aged 24-38 with feminine energy, practicing yoga, reading books, shopping for produce, and engaging in wellness activities.
A collage of four images representing rural and farmhouse environments, including a cozy kitchen with wood accents, a country house with a fence and trees, a rustic window with potted plants, and a wooden bathtub.
An infographic explaining the concept of a logo mark for 'Yara House'. It shows the word 'Logo' in large font, with a description about minimalist design and the meaning behind the logo for a modern home brand. To the right, the words 'yara house' are written in a wavy handwriting style. Below, a color palette with three squares is displayed: dark green labeled 'yara house', light blue labeled 'yara house', and beige labeled 'yara house'.
A color palette with six colors over an image of a person with long hair and a chestnut horse in a natural outdoor setting. The palette includes olive green, gray olive, chaos black, botanical green, continental waters, and light yellow, with their color codes and names displayed.
A section of a webpage demonstrating different fonts. On the left, a paragraph describes the use of a soft font for branding. On the right, a black box shows the primary font 'Aileron - Bold' and the secondary font 'Aileron - Regular,' with sample text and alphabetic characters in each font.
Collage of outdoor and indoor scenes depicting horses, candles, herbal bottles, jewelry, a girl with an owl, a person riding a horse across a beach, a red journal with charms, tea setup, and a scenic landscape of mountains, fields, and homes. Includes a photograph of candles, herbal bottles with flowers, and various objects on a table.
A green background infographic comparing single item packaging with box packaging, showing images of a reusable bag with tree design and a box with horse design, along with descriptive text.
Two silver elegant trays holding multiple lit colored candles, with the left tray containing amber and white candles and the right tray holding pastel-colored candles, on a black background.
Open planner with decorated pages, beads, and jewelry inside, next to a closed red planner with beads on the cover, all on a green background.
Display of herbal room sprays in glass bottles, a floral-filled spray bottle, and a white room spray bottle against a black background with text describing the products.
A green background with a top-down view of a wooden tray containing matcha tea-making utensils including a ceramic tea pot, a bamboo whisk, a matcha bowl with powder, a wooden spoon, and a strainer.
A presentation slide titled "Marketing Assets" with four images of social media posts, including candles, flowers, candles on a tray, and a tea setting, under the sections "Weekly Sunday Essentials" and "Matcha Corner."
A yellow house with a front porch, surrounded by green grass and trees with fall foliage, with the words "Thank You!" in large white letters overlaying the left side of the image.

Projects

Flyer for Sun District Construction featuring a building illustration and list of services including demolition, reimagining spaces, materials, building construction, and finishing with contact info in Austin, Texas.
Flyer for a team lunch themed 'Mac & Cheese,' scheduled for Tuesday, November 18, 2025, at 12 PM. Includes potluck rules and a sketch of a cake, cheese, and flowers in a vase.

Sun District Co. Design

Graphic Design Collection #2425

Flyer for urgent care sports physicals and discounts, featuring text about special offers, address, and scheduling, with illustrations of a basketball player and a doctor on a tablet.

Fast Urgent Care Design Collection